7 Best AI Rank and Brand Tracking Tools in 2025

Keeping track of how your brand performs online is more complex than ever. With AI-powered search engines and large language models (LLMs) changing the way people discover information, it’s no longer just about Google rankings or social media buzz. You also need to know how your brand appears in AI-driven results and how it’s represented across LLMs like ChatGPT, Bard, or Bing AI.

This is where AI rank and brand tracking tools come in. They give you a clear view of where your website shows up in AI search results, how your brand is being mentioned across the web, and what people, or AI systems, think about you.

In this guide, we’ll explore what AI rank and brand tracking really mean, why they matter for your business in 2025, and the best tools that can help you monitor and optimize your brand.

What Is AI Rank and Brand Tracking?

AI rank and brand tracking are all about understanding how visible your brand is in AI search results and how it’s being represented across LLMs.

AI rank tracking focuses on performance in AI search engines. It shows you which pages or keywords are being surfaced, how your rankings shift over time, and what’s driving those changes. These tools can even alert you when a keyword drops or a competitor starts climbing in AI-powered results.

AI brand tracking, meanwhile, monitors how your brand appears across LLMs, news sites, blogs, and social media. Now, you can see whether mentions are positive, negative, or neutral, and identify misinformation or misrepresentation early.

Together, they give you a complete picture: AI rank tracking shows how easily people (or AI systems) can find your brand, while AI brand tracking shows how your brand is perceived once it’s found.

Why Is AI Rank and Brand Tracking Important?

It’s one thing to show up online, but it’s another to show up where it counts and be represented accurately. AI rank and brand tracking tools help you do both.

They matter because:

• AI visibility drives discovery: With more people using AI search engines and LLMs, you want your brand to appear in the right places when relevant questions are asked.
• Perception shapes trust: Tracking how your brand is mentioned ensures that AI systems and online audiences see an accurate and positive representation.
• Real-time insights save time: Instead of guessing or manually monitoring results, AI tools collect and analyze data for you, highlighting trends and potential issues instantly.
• Stay competitive: Competitors are also adapting to AI search. Tracking helps you spot opportunities to outperform them and capture attention where it matters most.

Top AI Rank and Brand Tracking Tools in 2025

Before we dive into the list, it’s worth noting that not all tracking tools are created equal. Some focus more on monitoring your search rankings, while others excel at tracking your brand mentions and sentiment across AI-driven platforms. Using the right combination can give you a complete picture of your brand’s visibility, reputation, and performance online.

Here’s a curated list of the best AI rank and brand tracking tools in 2025 that every marketer, SEO specialist, or brand manager should consider:

1. Nightwatch: AI and traditional SEO rank tracking across search engines and generative AI platforms.
2. Otterly AI: Tracks brand rankings and sentiment in AI-generated content.
3. Keyword.com AI Tracker: Identifies which pages are being cited in LLM responses.
4. Scrunch AI: Monitors brand visibility and sentiment across AI platforms.
5. Profound AI: Enterprise-focused tool for comprehensive AI-driven brand and ranking analytics.
6. Brand24: Tracks online mentions and sentiment across social media, news, and blogs.
7. Hall AI: An AI brand visibility monitoring tool suitable for beginners, tracking brand mentions and sentiment across AI search engines and LLMs.

Let’s look into these tools one after the other.

Nightwatch

If you want a tool that keeps an eye on both traditional SEO and AI-driven search, Nightwatch is a solid choice. It started out as a powerful rank tracker for Google and other search engines, but it’s grown into a platform that also monitors how your brand shows up in AI-generated results. Think of it as a dashboard that lets you see not only where your website ranks, but also how AI models like ChatGPT and Claude are “using” your content.

With Nightwatch, you can track your brand’s visibility in AI responses in several smart ways:

• Prompt-Level Tracking: See how your keywords perform across specific prompts to understand how your content is being used by AI.
• Model-Level Visibility Analytics: Check how your brand shows up across different AI models and compare performance over time.
• AI Overview Tracking: Get alerts if your site appears in Google’s AI Overview, helping you understand how AI-driven search represents your brand.
• Local AI Results Monitoring: Monitor how your brand appears in local AI search results, including local packs and maps.

Key Features

• Global Rank Tracking: Keep track of your keywords in over 107,000 locations, including cities and ZIP/postcodes.
• AI and LLM Tracking: See how your brand shows up in AI-generated results from tools like ChatGPT and Claude.
• SERP Insights: Understand search results better, including featured snippets and local packs.
• Automated Reports & Alerts: Get regular reports and notifications whenever your rankings change.
• Team Collaboration: Work easily with your team, set custom roles, and create white-labeled reports.
• Google Integrations: Connect with Google Analytics and Search Console for a full view of your site’s performance.

Pros

• Tracks both traditional search rankings and AI visibility
• Works well for small businesses and large agencies alike
• Gives up-to-date insights on your brand’s online presence
• Easy-to-use dashboard for quick analysis

Cons

• Slight learning curve for new users
• May be considered premium compared to some other SEO tools

Pricing Information

• $32/month: 250 daily tracked keywords, 50 tracked websites, five competitor domains, 5,000 web page audits, keyword suggestions, and more
• $82/month: 1,000 daily tracked keywords, 200 tracked domains, five competitors, 10,000 site audit pages, keyword suggestions, unlimited users, and more
• $559/month: 10,000 daily tracked keywords, 1,000 tracked websites, five competitors, 50,000 site audits, unlimited users, and more
• Request quote: 20k to 100k+ keywords tracked, 1,000 tracked websites, five competitors, 50,000 site audits, unlimited users, and more.

Otterly

Otterly is an AI search monitoring tool that helps brands see how they show up across AI-powered search engines like ChatGPT, Google AI, Perplexity, Gemini, and Microsoft Copilot. Instead of focusing on traditional SEO, Otterly tracks how often and where your content appears in AI-generated responses, giving you insights into brand mentions, link citations, and overall AI search performance.

The platform makes it easy to monitor your AI visibility, analyze sentiment, and track which content is getting noticed. By automating this process, marketers can spot opportunities and protect their brand’s reputation in AI search.

Key Features

• Tracks brand mentions and link citations across ChatGPT, Google AI Overviews, Perplexity, and MS Copilot
• Monitors keyword performance for specific prompts to see how AI uses your content
• Analyzes the sentiment of brand mentions to gauge public perception
• Tracks most-cited URLs and domains
• Compares brand performance against competitors
• Generates detailed reports for analysis and sharing

Pros

• 14-day free trial
• Covers multiple AI search platforms
• Automates monitoring, saving time and effort
• Provides actionable insights for content optimization
• Easy-to-use dashboard for quick analysis

Cons

• Focuses mainly on AI search visibility, not traditional SEO
• May take some time for new users to get familiar with all features

Pricing

• Basic Plan: From $29/month, tracks 15 search prompts
• Standard Plan: $189/month, tracks 100 search prompts, daily tracking, and more.
• Premium: $489/month, tracks 400 search prompts, daily tracking,tailored solutions for large organizations

Keyword.com AI Tracker

Keyword.com AI Tracker helps you see exactly which of your pages are being cited in AI and LLM responses. If you want to understand how your content is being referenced by tools like ChatGPT or other AI search engines, this platform gives you clear insights so you know what’s working, and what’s getting overlooked.

It tracks mentions, citations, and visibility across AI platforms so you can adjust your strategy and make sure your content is seen where it counts.

Key Features

• Identifies which pages are cited in AI and LLM responses
• Tracks keyword performance across AI queries
• Monitors visibility and mentions in AI-generated content
• Compares content performance against competitors
• Generates actionable reports for analysis

Pros

• 14-day free trial
• Focused specifically on AI and LLM content citations
• Helps brands understand where their content appears in AI search
• Provides insights to improve content strategy
• Easy-to-read reports

Cons

• Limited focus on traditional SEO metrics
• Smaller feature set compared to full SEO platforms

Pricing

• Starter Plan: Starting at $16/month for basic tracking
• Pro Plan: Higher-tier plans with advanced tracking and reporting options
• Enterprise: Custom solutions for large teams or agencies

Scrunch AI

What makes Scrunch AI stand out is that it doesn’t just track where your brand shows up. It also shows how AI sees and cites your content. Instead of just looking at search rankings, it monitors how your brand is referenced across AI platforms and large language models (LLMs).

With Scrunch AI, you can easily track mentions, see which pages are being cited, and check the overall sentiment around your brand. This helps you spot trends, improve your content, and stay ahead of competitors.

Key Features

• Tracks brand mentions on AI platforms
• Shows which pages AI cites in responses
• Monitors sentiment of mentions
• Compares your AI visibility with competitors
• Simple dashboards and reports

Pros

• Focuses on how AI interprets your brand
• Provides actionable insights for content strategy
• Easy-to-read reports
• Helps you spot trends early

Cons

• Doesn’t cover traditional SEO fully
• Niche focus might not suit all marketers

Pricing

• Starter: $300/month, 350 custom prompts, up to 1,000 industry prompts, three personas, 5 page audits, two user licenses
• Growth: $500/month, 700 custom prompts, up to 2,500 industry prompts, five personas, 10 page audits, three user licenses
• Pro: $1,000/month, 1,200 custom prompts, up to 6,000 industry prompts, seven personas, 20 page audits, five user licenses
• Prospective users must contact the Scrunch team directly to book a demo.

Profound AI

Profound AI is all about giving you a clear picture of your brand’s visibility in AI search. Unlike traditional tools, it focuses on tracking how your content shows up in AI-generated responses and large language models. This helps you understand not just where your brand appears, but how it’s perceived by AI, and by extension, by users.

The platform monitors mentions, citations, and sentiment across AI search engines, making it easy to see what’s working, what needs improvement, and how you stack up against competitors. If you want to keep your brand visible and positively represented in AI search, Profound AI has you covered.

Key Features

• Tracks brand mentions in AI search and LLMs
• Monitors which pages and content are cited by AI
• Analyzes sentiment of mentions
• Compares your brand visibility with competitors
• Provides dashboards and reporting for insights

Pros

• Focused on AI-driven visibility
• Easy-to-understand insights and dashboards
• Helps improve content strategy based on AI behavior

Cons

• Limited traditional SEO tracking
• May take some time to explore all features

Pricing

• Profound Lite: $499/month, includes daily tracking for one company
• Profound AI (Enterprise Plan): custom pricing based on number of brands being monitored, AI platforms you want to track, frequency of data updates, integration and customization needs

Brand24

If you want to keep a finger on the pulse of your brand, Brand24 is a fantastic choice. This tool goes beyond just tracking keywords. It monitors how your brand is being talked about across the web, social media, blogs, forums, and now even in AI-powered platforms. It helps you catch mentions in real time, so you’re never out of the loop when someone is talking about your business.

What sets Brand24 apart is its ability to combine AI-driven sentiment analysis with real-time monitoring. Not only can you see that your brand is mentioned, but you also get insights into whether the conversation is positive, neutral, or negative. That means you can react fast to protect your reputation, celebrate wins, or tweak your strategy based on what people are saying.

Key Features

• Real-time brand mention tracking across social media, blogs, forums, and AI platforms
• Sentiment analysis to understand public perception
• Influencer score to see which mentions carry the most weight
• Competitor tracking to benchmark your performance
• Customizable alerts for urgent mentions
• Detailed reporting and analytics dashboards

Pros

• Offers a holistic view of your brand presence
• Real-time alerts let you respond quickly
• Combines traditional web monitoring with AI tracking
• User-friendly interface for easy navigation

Cons

• Can get pricey for smaller teams
• Some advanced features require a learning curve
• Limited keyword tracking

Pricing

• Individual Plan: Starting at $149/month, 3 keywords tracked, one user
• Team Plan: Around $249/month, includes more users and features, 7 keywords tracked
• Pro Plan: $299/month, 12 keywords tracked, unlimited users

Hall AI

If staying ahead of the AI search curve is your goal, Hall AI is a standout tool. Unlike traditional SEO platforms, Hall AI focuses on how your brand and content are represented in AI-powered searches and large language models (LLMs). It gives you insights into which of your pages are being cited, what kind of responses your content is generating, and how you stack up against competitors in the AI space.

What makes Hall AI unique is its ability to merge AI-driven tracking with actionable analytics. It doesn’t just tell you where your brand appears — it helps you understand why, which queries lead to your content being cited, and how to improve visibility. This is especially useful as more searches move to AI interfaces, where traditional SEO metrics don’t tell the full story.

Key Features

• Tracks brand mentions and citations in AI-generated search results
• Monitors keyword performance in large language models
• Analyzes which pages and content are being referenced most often
• Provides competitor comparisons in AI search visibility
• Generates easy-to-read reports and insights

Pros

• Focused specifically on AI search and LLM visibility
• Helps improve content strategy based on AI usage
• User-friendly and insightful dashboards
• Keeps you ahead of competitors in AI search results

Cons

• Less emphasis on traditional SEO tracking
• Pricing and advanced features may require a learning curve for new users

Pricing

• Plans start at $199/month for 20 projects and 500 tracked questions
• Business plan: $499/month, 1000 tracked questions and 50 projects.

Stay Ahead with AI Rank and Brand Tracking

At the end of the day, it all comes down to visibility and reputation. You want people to find your brand easily and feel good about it when they do. That’s what these tools help you do.

Platforms like Nightwatch make it easier to see where your brand stands across search results and new digital spaces, while tools like Brand24 or Otterly help you understand how people are talking about you. Together, they give you a clearer picture of how your brand shows up online and what you can do to improve it.

Because the truth is, the brands that keep an eye on how they’re seen are the ones that stay ahead, not just in search, but in people’s minds.

Don’t wait until your rankings slip or your brand starts fading from search. With Nightwatch, you can track where your site stands, how your visibility changes across search and AI platforms, and what steps to take next, all in one place.